Digital presence was a necessity to cater Dhathri’s rapid growth in e-commerce sector. Logidots helped them to implement their custom requirements and developed an all-in-one CMS.
The customer was already operating a legacy content management system to manage their website. In order to keep up with their new digital strategy and growing online market demand, they needed a way to quickly revamp their online portal, combined with a user friendly e-commerce platform for their users.
The No.1 challenge was to find a CMS that is flexible enough to accomodate the changing requirements from their marketing team. None of the existing CMS was suited for this. And they wanted this to be released quickly, as the online market demand for Ayurvedic FMCG was strong at that time and customer did not want to lose that opportunity to a competitor.
Customer needed a custom Content Management System linked with an E-Commerce platform that was user-friendly, fully customizable as per their marketing demands, and run multiple websites for their different business divisions.
Logidots developed a custom content management system (CMS) to accomodate their requirements. Our flexi widget features allowed Dhathri to quickly design pages from their end without the need of any programmers. This helped their digital marketing team to implement changes to the website instantly.
Customer was able to build a comprehensive website that is compatible with every front-end, including mobile devices where there was a growing user demand.
Results which exceeded expectations.
- Marketing team was able to quickly implement changes on their website.
- CMS’s SEO capabilites improved their traffic by 48%
- Connected E-Commerce portal to the CMS
- Huge growth in their e-Commerce business